How Kleene.ai helped Yamo create personalized customer experiences and impact CLTV

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Industry

Retail & FMCG

employees

200+

website

https://yamo.bio/

About

Yamo, is a revolutionary company launched in 2017, reshaping the kids’ food sector by providing nutritious and appetizing food alternatives. Specializing in fresh baby food and plant-based options, Yamo is known for its 100% organic products, enjoying a prominent market position in Europe. They operate through a direct-to-consumer platform and leading retailers.

Implemented personalised customer experiences

Saved £9k per month in engineering costs

Calculated & optimised CLTV

Challenges

Yamo aimed to implement data projects to optimize operational efficiency across various departments and enhance the customer experience, focusing primarily on profitability through increasing their CLTV.

Yamo struggled with siloed data and was aiming to create a single source of truth. They needed a competent partner to help them adopt the best practices in retail data projects while retaining control and flexibility.

Their goal was to integrate an ERP, Shopify, and web shop data to enhance personalization, optimize supply chain, and increase CLTV and repeat purchases.

Solution

Kleene.ai offered its expert application to Yamo, enabling them to:

Establish a unified data source, including orders, returns, and customer interactions.
Calculate and enhance CLTV
Evaluate the efficiency of marketing, logistics, shipping, and other departments.
Monitor key KPIs and gain insights into their influencing factors.
Connect any cost to the order and understand the associated final delivery date and cost.
Determine contribution margin and profitability.