Connect Google Ads, Meta, TikTok, GA4, CRM (HubSpot/Salesforce), and revenue data to match ad spend to closed-won revenue and identify which campaigns actually drive profitable customers.
Unify ad platforms, CRM, subscription or ecommerce revenue, and churn data to calculate CAC and LTV by channel and acquisition cohort – and shift budget toward the highest long-term value sources.
Combine live ad spend, pipeline stage conversion rates, historical close rates, and sales cycle length to predict next-quarter revenue impact before increasing or reallocating marketing budget.
With ELT infrastructure and AI analytics in one integrated system
Segmentation
Track monthly customer movement across value-based RFM segments, enriched with geodemographic and transactional data. Quantify value gained or lost as customers shift between segments — enabling smarter retention and acquisition decisions.
Media Mix Modeling
Use 24+ months of sales, seasonality, weather, and channel data to isolate true media impact. Optimize budget allocation and improve marketing ROI.
Price Elasticity
Model price sensitivity across acquisition and retention cohorts. Make confident pricing decisions that balance growth and margin.
Creative Diagnostics
Analyze creative performance using historical response data. Identify which messages and visuals drive engagement and conversion.
KAI Assistant
Interact with your data using natural language. Ask complex questions and receive instant, context-aware insights.