How Kleene.ai Helped Komi Scale with Confidence and Save £100K+ in Data Costs

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Industry

Media & Subscription

employees

50-200

website

https://komi.group/

About

Founded in 2016, Komi Group has grown into one of the UK's fastest-scaling digital media and content businesses. With over 45 social media brands and 4.5 billion monthly views, Komi has delivered a 153% year-on-year revenue increase and a 77% rise in Q4 revenues. Strategic acquisitions in the UK and US have played a critical role in fuelling this growth, backed by Tom Moran’s focus on leveraging data to drive confident, finance-led decisions.

£120K annual savings through lean headcount

100% alignment across finance, data and other team

110 hours per month saved in manual reporting

Challenges

As Komi scaled rapidly, Tom and his team encountered a common challenge for high growth businesses: disconnected data and manual reporting workflows limited the speed and accuracy of strategic decision making.

Finance and Data teams struggled to access timely, reliable insights needed for activities such as forecasting, budgeting, and evaluating performance. Without a unified view, tracking platform trends or reacting to change in real time was difficult, slowing down opportunity evaluation and making it harder to allocate resources effectively.

Komi needed a single, integrated platform to consolidate operational and financial data. With a unified view of what was driving performance and where trends were shifting, the Finance function could collaborate more closely with the Data team to guide investment strategy, anticipate risks, and act faster on high impact decisions.

Solution

Kleene.ai delivered a data infrastructure that brought Komi's entire data ecosystem into one platform.

By integrating with key applications across the business, Kleene allowed the finance function to:

Continuously assess performance using trusted, validated metrics
Identify revenue-generating opportunities early through consistent, portfolio-wide data views
Evaluate acquisition targets with speed and confidence by accessing historical and audience data in one place

With this infrastructure in place, Tom no longer had to rely on fragmented or outdated reports. Instead, he had immediate access to consolidated insights across all revenue streams, enabling him to shape strategic planning, prioritise investments, and act decisively on growth opportunities.

“As CFO, my focus is on building the financial infrastructure to integrate data, industry insight and commercial context, enabling faster, more informed strategic decisions that drive growth and value”