Hawkstone Unifies DTC, On-Trade & Off-Trade Data with Kleene.ai

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Industry

Retail & FMCG

employees

11-50

website

https://hawkstone.com/

About

Hawkstone is a premium UK beer and cider brand. Now operating across DTC, on-trade, and off-trade channels.

AI-ready scalable data foundation now in place

100% KPI alignment across teams

30h saved reporting through automated dashboards

Challenges

Originally DTC, Hawkstone’s expansion into on-trade and off-trade created data fragmentation and scalability challenges.

Performance data spread across e-commerce, retail partners, hospitality venues, and distributors
Inconsistent formats and reporting cadences made consolidation manual and unreliable 
Inconsistent formats and reporting cadences made consolidation manual and unreliable 
No single source of truth for sales, stock, or channel performance as volumes scaled

Solution

Kleene.ai partnered with Hawkstone to create a central, scalable data foundation built for multi-channel growth.

Unified all e-commerce, on-trade, and off-trade data into one cloud data warehouse
Automated data pipelines to remove manual reconciliation
Delivered shared dashboards across sales, inventory, marketing, and operations

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Kleene has given us a reliable, central source of truth across all our channels. We now have faster, more accurate insight into performance, which has completely changed how we make decisions. Just as importantly, they’ve grown with us as our needs have evolved.