Huel

Custom connector delivery to accelerate financial reconciliation

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Industry
Retail & FMCG
employees
250+
About
Huel is a direct-to-consumer brand, launched in 2015 to change the way people eat. Huel makes it easy to enjoy delicious, nutritionally complete food that is plant-based, with minimal impact on animals and the environment. Huel (Human + Fuel) is nutritionally complete food. This means every Huel meal contains a balance of all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in a single product.
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58 FTE days per month saved
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> £100k per annum saved
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Rapid data pipelines
Challenges

Huel is a modern direct-to-consumer business based out of the UK and expanding across the globe. As such, when they open new markets there are inevitably additional systems to be integrated, in particular these tend to be payment providers. A payment provider that is ubiquitous in Europe might not be used at all in the US or Asia.

Also, as financial data, it is imperative to be able to reconcile this information quickly in the data warehouse alongside the pre-existing data in order to provide a complete and accurate picture of the business for audit.

If a brand-new provider is used in one particular month, the manual effort to reconcile that data alongside the rest can be prohibitive if there is a long wait for a custom data integration.

Solution

Kleene differs from our competitors in that we use our technology to deliver connectors at pace to allow for all your data to be ingested to your data warehouse. Our 150+ connectors are added to every month. Kleene uses the power of the data warehouse to perform a modern ELT (Extract, Load, Transform) process.

“Kleene typically builds a new connector for us in two to four weeks. This is much faster than we have experienced in the past and means that we do not have to do much manual reconciliation, if any. Because Kleene is an ELT tool rather than an ETL tool, we aren’t restricted to the out-of-the-box manipulation of a Fivetran connector, but can clean things up the way we want to”

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Huel works with many different payment providers across the UK and our five EU-based stores. We were ingesting our data using Fivetran and had been requesting a new connector to Paypal for months. Kleene built that Paypal connector for us in two weeks. Music to my ears!
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Luke Whittaker – Senior Data Engineer, Huel
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