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Optimising Your Business with Data Centralisation and Reporting: A Guide 

Data centralisation
Table of Contents
Estimated Reading: 5 minutes
Post Author: Giuseppe Iafulli
Reviewed By: Cory Anderson


In today’s data-driven world, businesses that harness the power of data centralisation and reporting are better positioned to optimise their processes and achieve sustainable growth. For senior commercial managers, understanding how to define and measure processes effectively is crucial to supporting a successful data centralization and reporting project. This blog post will guide you through the key steps and considerations for leveraging data to create visibility and controls that enhance process optimization.

Problem Statement

Many businesses struggle with disparate data sources and lack centralised reporting, leading to inefficiencies, poor visibility, and suboptimal decision-making. Without a cohesive approach to data management, it becomes challenging to monitor, measure, and optimise business processes effectively.

Solution Overview

Data centralization and reporting streamline data from various sources into a single, unified platform. This consolidation facilitates better visibility, control, and optimization of business processes. By defining and measuring key processes, senior commercial managers can leverage data to drive informed decisions and improve overall business performance.

Data Centralisation

Detailed Guide

1. Define Key Processes

Identify Critical Processes: Start by pinpointing the core processes that are vital to your business operations. These may include sales, customer service, supply chain management, and financial reporting.

Map Out Process Steps: Detail each step involved in the identified processes. Create flowcharts or process maps to visualise how tasks flow from one step to another. This will help you understand dependencies and potential bottlenecks.

Set Clear Objectives: Determine the goals for each process. What outcomes are you aiming to achieve? Clear objectives will guide your measurement and optimization efforts.

2. Establish Measurement Criteria

Select Key Performance Indicators (KPIs): Choose relevant KPIs that align with your business objectives. For instance, for sales processes, KPIs could include conversion rates, average deal size, and sales cycle length.

Implement Data Collection Methods: Ensure that you have robust data collection mechanisms in place. 

Automate Data Capture: Where possible, automate data capture to minimise human error and ensure real-time data availability. 

Assessing Existing KPIs and SLAs in the Context of Ground-Up Process Mapping
When undertaking a ground-up process mapping initiative, it’s essential to critically evaluate your existing Key Performance Indicators (KPIs) and Service Level Agreements (SLAs). This assessment ensures that your metrics are still relevant and aligned with your new, more detailed understanding of your processes. Here’s how to approach this assessment:

1. Review Alignment with Business Goals: Ensure that your existing KPIs and SLAs align with your current business goals. As processes evolve, the relevance of certain metrics may change. Confirm that each KPI and SLA still supports your strategic objectives.

2. Validate Data Sources: Examine the data sources feeding into your KPIs and SLAs. With a ground-up process mapping, you might identify more accurate or comprehensive data sources. Ensure that your metrics are based on the most reliable and relevant data.

3. Evaluate Metric Relevance: Assess whether your current KPIs and SLAs are still meaningful in the context of your newly mapped processes. Some metrics might need to be adjusted or replaced to better reflect the actual performance and efficiency of your processes.

4. Identify Gaps and Redundancies: Through detailed process mapping, you may uncover gaps in your current measurement framework or identify redundant metrics. Address these gaps by developing new KPIs or refining existing ones to provide a more complete and accurate picture.

5. Ensure Comprehensive Coverage: Make sure your KPIs and SLAs cover all critical aspects of your processes. Ground-up process mapping might reveal previously overlooked areas that now require specific metrics to monitor performance effectively.

6. Incorporate Stakeholder Feedback: Gather input from various stakeholders to understand the practical implications of your KPIs and SLAs. Stakeholder feedback can highlight areas where metrics may need to be adjusted to better reflect operational realities and support decision-making.

7. Use SMART Criteria: Evaluate your KPIs and SLAs against the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound). This ensures that your metrics are well-defined and actionable, providing clear guidance for process improvement.

8. Integrate with New Processes: Align your existing KPIs and SLAs with the newly defined process steps. Ensure that each metric is integrated into the appropriate stage of your processes, enabling continuous monitoring and improvement.

By carefully assessing and refining your existing KPIs and SLAs in the context of a ground-up process mapping, you can create a more effective measurement framework. This alignment will enhance your ability to monitor, control, and optimize your business processes, leading to better performance and outcomes.

3. Centralize Data

Integrate Data Sources: Use data integration tools to combine data from different sources into a centralised repository.’s platform can help streamline this process by connecting various data sources seamlessly.

Ensure Data Quality: Implement data cleansing procedures to maintain high data quality. This includes removing duplicates, correcting errors, and standardising data formats.

Use a Unified Data Platform: Leverage a unified data platform like to centralise and manage your data efficiently. This will facilitate easier access and analysis of your data.

4. Develop Reporting Mechanisms

Create Custom Dashboards: Design custom dashboards that provide real-time insights into your key processes. These dashboards should be tailored to the needs of different stakeholders within your organisation.

Generate Automated Reports: Set up automated reporting to deliver regular updates on process performance. Automated reports can be scheduled to run at specific intervals, ensuring timely information for decision-making.

Utilise Visualisation Tools: Employ data visualisation tools to present complex data in an easy-to-understand format. Charts, graphs, and heat maps can make it easier to spot trends and anomalies.

5. Implement Controls and Optimization

Monitor Process Performance: Continuously monitor the performance of your processes using the centralized data and reporting tools. Regularly review KPIs and other performance metrics.

Identify Improvement Areas: Analyse the data to identify areas where processes can be optimised. Look for patterns, trends, and outliers that indicate inefficiencies or opportunities for improvement.

Implement Changes and Measure Impact: Make informed changes to your processes based on the insights gained from your data analysis. Measure the impact of these changes to ensure they are delivering the desired improvements.


Data centralization and reporting are powerful tools for senior commercial managers looking to enhance process visibility and optimization. By defining and measuring key processes, integrating data sources, and utilising robust reporting mechanisms, you can drive significant improvements in your business operations. offers the technology and expertise to support your data centralization efforts, helping you achieve better visibility, control, and optimization of your processes.

Want to learn more? there are other ways you can get value from

  1. Download our “A Step-By-Step Guide to Getting From Raw Data to Decision Intelligence” eBook
  2. Book a call with an expert and learn how retailers are achieving automated decision intelligence

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