AI Audiences
Identify new audiences and boost campaigns performance
Target your marketing activities towards large audiences of people who are likely to convert and have a high expected lifetime value
Trusted by data driven companies such as
Finding new audiences is hard:
Some common problems are:
Identifying new audiences is a challenge
Using current customer data to identify lookalike audiences seems impossible
Customer data is not used effectively for marketing
Only a fraction of the data we have on customers is used to influence marketing activities
Retargeting strategies are not relevant/timely
Re-targeting strategies are not sufficiently sophisticated because of the lack of useful data
Marketers use Audiences AI to:
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Target audiences with profit potential
Compare audiences based upon their expected lifetime value, conversion likelihood and size
Explore audiences behaviours in minutes
Understand the demographics, interests intent and behaviour of all your audiences
Identify lookalike audiences to increase campaigns reach
Create audiences based on the behavioural traits of your top performing customers
Your future customers are ready to be found with AI
Audiences Targeting
Target audiences with the strongest revenue potential
Kleene integrates all of your marketing and customer data in one single place to give you full visibility. No more spreadsheets.
Compare audiences based upon their expected lifetime value, conversion likelihood and size.
Identify distinct groups of high value customers using advanced segmentation so you can target your marketing towards these personas.
Audience Builder
Your current customer base is the best guide of who to target
Identify distinct groups of high value customers using advanced segmentation so you can target your marketing towards these personas.
Import these lists of these customers into paid marketing platforms to create 'similar'/'lookalike' audiences.
Luke Whittaker
Lead Data Engineer
"We were ingesting our data using Fivetran and had been requesting a new connector to Paypal for months. Kleene built that Paypal connector for us in two weeks. Music to my ears!"
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Zam Stuart
Head of Data
"With Kleene we get a great combination of technical expertise & positive customer experience"
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Head of Analytics
"Kleene has a considerable number of app integrations, and the team is always building new connection. I love it"
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Daniel Rowley
Analytics Engineer
"We requested many non-standard connectors that where built for us quickly. Kleene is also incredible value for money and save us a significant amount of time"
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Paul Fakiridis
Head of Data
"We reduced the cost from a data engineering point of view with the external connectors. Also, with the pre-processing functionality, we reduce computational time and cost."
Free TrialNot sure where to start?
Download our free step by step guide
to discover actionable strategies include:
to discover actionable strategies include:
- Understand where you are & how to progress on the data maturity curve
- What are the steps to make better data driven decisions
- Get practical insights about managing the transition effectively
FREE to download
"Turning Data Into Decisions in Retail"
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