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Frequently asked questions

If you can't find an answer to your question, contact us at [email protected].
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Getting started with Kleene is quick and easy. If you already know what your goals are and have a data team in-house you can start using Kleene right away, just get a call booked to get your account setup. If you want the Kleene team to support you in the implementation, our usual implementation time takes between 2 and 6 weeks depending on your data readiness.

Our product is modular so our pricing varies based on which products you are looking to purchase. Our pricing starts from £2,500 per month. Pricing varies depending on your use cases and the number of data integrations. Enterprise pricing and volume discounts are available – speak to us to find out more.

No you don’t. For organisations without an in-house data team, Kleene Data Consulting team will support you from defining your data strategy goals to implementing them. Our team is trained to focus on delivering value to your business quickly minimising the pay back period of your investment

No you don’t! If you are already using a BI Tool like (PowerBI, Tableau, Looker) you can keep using your existing BI tool with Kleene. We help you organise and structure your data in a Single Source of Truth, and use our advanced AI/ML models to produce advanced analytics reports in your existing BI tool. If you don’t have a BI tool, we provide a BI solution.

Data privacy and security are paramount at Our platform adheres to strict data protection regulations and employs advanced security measures to ensure that your and your customer’s data is handled with the utmost care and confidentiality. Read more here

Many clients start seeing positive trends and insights within weeks from initial implementation. The time frame for seeing tangible results can vary depending on several factors, including the nature of your business, the quality of your data, and how you implement the AI’s recommendations.

Yes, Kleene’s Customer Acquisition AI is designed to seamlessly integrate not only with a wide range of marketing tools and platforms but with your entire data organisation including data from finance, supply chain, and sales. This ensures that all relevant information is taken into account when making decisions, creating a real single source of truth. Such integration allows for a more comprehensive analysis and utilization of your existing data

Yes, Kleene’s Customer Retention AI is designed to integrate seamlessly not only with a wide range of CRM platforms but also with your entire data ecosystem, including data from marketing, finance, supply chain, and sales. This comprehensive integration ensures that all relevant information is considered when implementing customer retention strategies.

Yes, Kleene’s Inventory Optimisation AI is designed to integrate seamlessly not only with a wide range of ERPs platforms but also with your entire data ecosystem, including data from marketing, finance, supply chain, and sales. This comprehensive integration ensures that all relevant information is considered when making decisions, thereby creating a real single source of truth. Such integration allows for more thorough analysis and utilisation of your existing data, enhancing inventory management and demand forecasting strategies.

Kleene supports the following data warehouses: Snowflake, Amazon Redshift, Google BigQuery

We’re constantly adding new integrations, so shoot us a message at [email protected] to see if the integration you need is on our roadmap. As a customer you can request a custom integration to be built free of charge with all of our subscription packages

It’s easy to push your Kleene customer segments into your email or marketing automation platform and use them as lists for greater targeting and personalization. The process will vary slightly depending on which platform you have integrated, but is as simple as clicking a button supports integration with over 600+ data sources, including popular CRM systems, ERPs, marketing platforms, financial software, e-commerce platforms, databases, and more. Plus, if we don’t already have a connector available, we will build it for you free of charge. Our goal is to provide a comprehensive solution that accommodates all your data integration needs’s Data Analytics Consulting is designed to accelerate your time to value by leveraging our breadth of data experience. From data architecture advisory to data visualization, we ensure that every aspect of your data strategy is aligned with your business goals, enabling faster and more effective decision-making

Analyst as a Service provides you with a dedicated team of data professionals managed by This team works as an extension of your business, handling various data-related tasks and projects. It’s a flexible solution that allows you to scale your data capabilities without the overhead of hiring a full-time in-house team.

A fractional CDO (Chief Data Officer) is a role provided by to help guide your data strategy and management. This service is ideal for businesses that need expert data leadership but are not ready to hire a full-time CDO. A fractional CDO can offer strategic oversight, help in setting up data governance, and guide your team in implementing best practices in data management.

Traditionally, yes! That’s one of the reasons we built Kleene – so that brands without the time or budget to take on Enterprise-level data projects could still have access to gold standard measurement. Kleene is quick and easy to go live, and in most cases doesn’t even require input from your tech team!

Kleene is designed to make set-up and integration quick and easy. We usually can get you setup in 30min. If you’re using out-of-the-box platforms like Shopify, Magento or WooCommerce, Adwords, TickTock, Meta etc.. the only setup that is required is granting Kleene access to your systems so we can pull the data we need to run our models. All the rest of the magic happens on the back end – Kleene automatically cleans, reconciles and models your data to present a single, simple view of performance that you can trust.

Kleene’s AI models are continuously calibrated to your business needs. We work closely with your team to refine our model to your specific business needs as we understand that all businesses are different and some fine tuning is required for high accuracy. We also perform automated QA checks, that validate daily that the data used in the model is accurate and complete. Any change to your Ads Manager and Google Analytics are always monitored. or Ads Manager setup.

We measure every possible channel that influences directly or indirectly conversions. From online channels, to off-line channels, to post-purchase surveys, coupon codes we use every signal available to attribute conversions accurately. We attribute clicks, but most importantly we attribute the impact of impressions of top-funnel activities like Meta, Ticktock, Pinterest, Youtube.

Kleene is super easy to get live. The first step takes no more than 15 minutes and involves connecting all your platforms to Kleene. Once that is done, our team of data experts start reviewing, cleaning your data and applying our AI models. Within a week on average, you get access to your first dashboard with our marketing spend optimsiation recommendations. We then calibrate the model for your specific needs as we understand that every business has some uniqueness to it, and we believe you should be able to leverage all your know-how in your attribution model!

Absolutely – Kleene is built privacy-first, and doesn’t rely on invasive user-level tracking to feed our models. That’s why our impressions measurement wasn’t affected by iOS 14, and it’s why brands using Kleene will always have the edge on those that rely on pixels to track their customers.

We can get started with as little as getting access to your ad platforms and order management platforms. Attribution will be accurate at an aggregate level, but with user-level event data and web tracking in place we can give you more granular attribution. We also use data points like coupon codes, post-purchase surveys, TV spend, Radio spend to improve the accuracy of our models.

We include top-funnel interactions (impressions, views) in our models by analysing the impact that those have on your orders. This ensures that your top-funnel activities gets the right level of credit in supporting your conversion rate at the bottom of the funnel.

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