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The Power of a Single Source of Truth as a cornerstone of growth

Table of Contents
Estimated Reading: 4 minutes
Post Author: Giuseppe Iafulli
Reviewed By: Cory Anderson

More than 70% of CFOs agree that having a single source of truth as a foundation to empower decision-making is essential. This is because, in the ultra-competitive world of retail, having reliable data is like the magic potion that helps companies make smart decisions. Imagine if everyone in a company had access to the same trustworthy information—no misunderstandings or confusion about data but most of all using data that is reliable. That’s the idea behind a “Single Source of Truth” (SSOT), a super useful foundation for enabling companies to make decisions based on trustworthy information.

In this article, we’ll talk about why implementing a single source of truth is a big deal and how it can help key stakeholders make the right decisions.

What’s a Single Source of Truth?

A Single Source of Truth refers to a centralised repository of accurate, reliable, and consistent data that serves as the definitive reference for an organisation. It’s a framework that ensures all stakeholders access the same data, eliminating discrepancies and improving decision-making. Data from various departments and systems are harmonised, reducing confusion and fostering collaboration across the organisation.

A Single Source of Truth (SSOT) is a critical cornerstone in the modern business landscape, particularly when it comes to calculating metrics and implementing initiatives that require the integration of intradepartmental data. This concept refers to a centralised repository of accurate, reliable, and consistent data that serves as the definitive reference for an organisation. In essence, an SSOT is like a data compass, guiding companies through the complex landscape of information, and it becomes even more invaluable when dealing with metrics and cross-functional endeavours.

Imagine an organisation striving to calculate pivotal metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), or even On-Time In Full (OTIF) performance. These metrics require data inputs from various departments, spanning sales, marketing, finance, and supply chain. Without a robust SSOT, these metrics become susceptible to inaccuracies due to data silos, inconsistent definitions, and outdated information. When different departments refer to their own versions of data, disparities and disagreements emerge, hampering trust in the calculated metrics.

Fuelling Data Silos Instead of implementing a Single Source of truth

While departmental data solutions might seem like logical steps towards improved data management, they often lead to the inadvertent creation of more data silos within an organisation. Consider instances where companies implement isolated solutions to consolidate marketing data or streamline financial reconciliation. In reality, these solutions tend to fragment data even further, hindering the establishment of a true Single Source of Truth.

For instance, implementing a marketing data consolidation tool might offer insights into campaign performance, which is beneficial for the marketing team’s operations. However, such solutions often compartmentalise data, isolating it from other departments’ information. While this might suffice for understanding marketing metrics in the short term, it falls short when it comes to making strategic decisions or executing initiatives that require a holistic view of the organisation’s data landscape.

Imagine a scenario where an e-commerce company aims to measure and optimise metrics like LTV and CAC.  For this initiative to be successful, data from marketing, sales, supply chain and potentially other departments must be integrated seamlessly. A mere collection of department-specific data solutions wouldn’t facilitate this endeavour. 

Furthermore, as companies scale and attempt to merge data from diverse platforms and systems, the process becomes intricate and the resulting data is far from reliable. Divergent data definitions, inconsistent formats, and varying update frequencies introduce complexities that make meaningful analysis extremely complicated. Consequently, critical decisions based on this merged data can lack accuracy and undermine the organisation’s strategic direction.

In a data-driven retail world, where the ability to navigate complexities and gain actionable insights is essential, relying on departmental solutions creates an inadvertent obstacle. Instead, embracing a true Single Source of Truth that unifies data from across the organisation is essential. This consolidated repository ensures that decision-makers can access comprehensive and reliable data, facilitating better strategic decisions, seamless cross-departmental collaboration, and the successful implementation of initiatives that drive business growth and innovation.

Implementing Data-Driven Initiatives: A Bigger Challenge:

While creating a Single Source of Truth is vital, leveraging it for data-driven initiatives is an even greater challenge. This is where goes the extra mile. Founded by ex-data leaders from top e-commerce giants, allows the implementation of a single source truth and powers core business priorities including improving demand forecasting, customer personalisation and churn prediction to measure and optimise key metrics like Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), and On-Time In Full (OTIF).

In the fast moving retail world, having a Single Source of Truth is like building a solid building foundation. It gathers the right info that everyone can trust, stopping confusion and helping teams work together. With a single source of truth as bedrock, makes data-driven journey reality, helping you to optimise key metrics, implement strategic initiatives, and transcends silos, fostering precision and reliability.

The Single source of truth journey isn’t easy, but with, data’s true value shines through for thriving retail success.

Want to learn more? there are three other ways you can get value from

  1. Download our “A Step-By-Step Guide to Getting From Raw Data to Decision Intelligence” eBook
  2. Watch our free on demand webinar with Bella & Duke, analysing their growth blueprint and how they optimised their LTV/CAC
  3. Book a call with an expert and learn how retailers are achieving automated decision intelligence

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