FREE E-BOOK
CFOs VS CMOs in Retail:
A Playbook
4 Practical Steps to Striking the Right Balance in Marketing Spend
Learn actionable strategies including:
How CMOs and CFOs can take an unbiased view of which campaigns to scale and which to cut in order to maximise ROAS
How to make joint decisions on budget allocations that can drive both customer acquisition and profitability
How to simulate budget forecasting and better understand the financial outcomes of various marketing strategies
