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The Future is Now: Why Retailers Can’t Afford to Delay Decision Intelligence Adoption

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Table of Contents
Estimated Reading: 3 minutes
Post Author: Giuseppe Iafulli
Reviewed By: Cory Anderson

There is only one thing that remains constant in the retail landscape – change. Decision intelligence has emerged as the cornerstone for success in this dynamic industry. Retailers, the time for action is now. Delaying the adoption of decision intelligence means risking obsolescence in an intensely competitive market. Let’s explore why embracing decision intelligence is not just a choice but a strategic imperative for navigating the future of retail.

The Imperative of Decision Intelligence in Retail

As the retail industry grows increasingly intricate, the need for advanced decision intelligence becomes non-negotiable. Retailers must recognise that decision intelligence is not just a luxury; it is a prerequisite for survival and triumph in an environment defined by swift changes and evolving consumer expectations.

Industry Forecasts and Trends

Peering into the future, industry forecasts emphatically underscore the escalating importance of decision intelligence. Trends indicate that retailers leveraging decision intelligence are not merely adapting; they are thriving. From predicting consumer behaviour with unprecedented accuracy to optimising supply chains with unparalleled efficiency, decision intelligence is the linchpin for unlocking opportunities that were once unimaginable. The ability to foresee trends and swiftly adapt positions businesses not just as participants in the industry’s evolution but as trailblazers shaping the future of commerce.

Key Decision Intelligence Trends:

  • Optimising  Inventory Management:
    • Predictive analytics and historical data-based forecasting techniques are revolutionising inventory management, minimising wasteful practices and driving profit margins.
  • Understanding Customer Expectations
    • Data amalgamation from sales, customer touchpoints, and clickstreams provides retailers a comprehensive view of customer expectations, enabling retailers to strategically upsell or cross-sell with advanced analytics.
  • Sustainable Supply Chain:
    • Real-time insights into production output, actual demand, forecasted demand, processing costs, and transportation costs are crucial for optimising inventory levels, enabling retailers to create a sustainable and cost-effective supply chain.
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Pioneering Paths: Early Adopters of Decision Intelligence

Examining success stories of early adopters, we find companies like Nike, who, through acquisitions and the integration of predictive analytics, have revolutionised their approach to sales and customer data. Such pioneers showcase how decision intelligence contributes to market advantages, fostering growth, customer retention, and strategic demand forecasting.

Navigating Pitfalls: Consequences of Delayed Adoption

JCPenney, once a retail giant with a century-long legacy, faced a dramatic downfall due to its failure to adapt to a changing retail landscape. The company’s attempt at a radical transformation under CEO Ron Johnson resulted in a staggering loss of $985 million, the closure of 138 stores, and a workforce reduction of 19,000 employees. This misstep, rooted in a lack of understanding of consumer preferences and a failure to embrace emerging technologies, led to a mass exodus of loyal customers and left JCPenney struggling to remain relevant.

The cautionary tale of JCPenney underscores the importance of timely adoption of decision intelligence in navigating market shifts. Companies that fail to leverage data-driven decision-making processes and adapt to evolving consumer trends risk not only immediate financial setbacks but also long-term irrelevance in an increasingly competitive business landscape.

Decoding the Future with

Kleene fast-tracks you to better decision-making, wherever you are on your data journey. It’s the only end-to-end platform that organises all your data—from raw data to a single source of truth and AI-powered decision intelligence—no matter your company size.

There’s no starting from scratch or huge data team needed, thanks to hundreds of pre-built connectors and plug-and-play data apps, plus data expertise when needed.

Kleene’s insights drive growth across your business, including supply chain, inventory, marketing and pricing. It delivers tailored intelligence to capitalise on every opportunity.

Enable your business’s decision-makers to make better, faster decisions with AI recommendations built on reliable, cross-departmental data. Get data-driven business growth and competitive advantage fast, with Kleene’s Decision Intelligence Platform.


The urgency for retailers to adopt decision intelligence is not a mere recommendation; it is a strategic imperative. As the retail landscape hurtles towards an increasingly digital future, decision intelligence is the linchpin for sustained success. To thrive, not merely survive, in the dynamic marketplace, retailers must heed the call to action. Embrace decision intelligence now to secure your future relevance and competitiveness. The future is now, and it demands decisive action.

When you’re ready, there are three other ways you can get value from

  1. Download our “A Step-By-Step Guide to Getting From Raw Data to Decision Intelligence” eBook
  2. Watch our free on demand webinar with Bella & Duke, analysing their growth blueprint
  3. Book a call with an expert and learn how retailers are achieving automated decision intelligence

Use data to guide your business decisions towards better results

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