Building a data first business with Modern Milkman

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Industry

Media & Subscription

employees

250+

website

https://themodernmilkman.co.uk/

About

The Modern Milkman is a milk and fresh goods delivery service, with a sustainable mission. They are passionate about reducing plastic waste and deliver milk and other goods using reusable glass bottles and boxes, working directly with independent farmers and suppliers. So far, they have saved over 45,000,000 plastic bottles – and counting! The Modern Milkman has scaled rapidly, they quickly realized their external consultants providing data visualization was not fit for purpose long term. The Modern Milkman developed a new data strategy using Kleene, to access their data and utilize it to build a data first business.

50% reduction in time from ingestion source to analytics output with self-serve reports.

Savings of at least £70,000 per year on Data Engineering resources.

Up-skilling of 4 junior analysts to maintain ELT workload, improving employee satisfaction and retention.

Challenges

The Modern Milkman had many different sources of siloed data, requiring manual extraction and management to extract value. This meant gaining valuable information was a long and manual task, therefore costly and open to human error.

The Modern Milkman, like many organizations, were extremely limited in time and resources. They understood the data project was the first priority, but resources such as a data engineering team were costly. Prior to Kleene, The Modern Milkman team would spend hours in spreadsheets and SQL servers.

The executive team at the Modern Milkman did not have reliable, automated, granular data to gain insight on the organization as a whole. This made it difficult to make the best informed business decisions based on data.

Solution

Kleene managed the migration of the Modern Milkman data to a cloud data warehouse with the adoption of an all in one ELT tool. Kleene eliminated the manual processes the Modern Milkman were undertaking, whilst streamlining and automating the work of the external consultant, gaining access to insight with Kleene.

I found Kleene and it was a bit of a godsend – exactly what I was looking for. It’s a great tool and more people should be using it. By working on building it yourself, you’re not saving money, you’re spending time, and it’s diminishing returns. We first went down the consultancy route and had dashboards built directly from our transactional database, but soon realized that visualization wasn’t the answer in a scaling business – within three months, they were redundant as our metrics had evolved. If we hadn’t been on top of data or been willing to invest in data, we wouldn’t be in the position we’re in now. People, particularly investors, are receptive to data.