AI Audiences

Identify new audiences and boost campaigns performance

Target your marketing activities towards large audiences of people who are likely to convert and have a high expected lifetime value

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G2 Awards - Kleene.ai the leader in summer 2019

4.5 out of 5 stars on g2.com

Identify new audiences and boost campaigns performance

Trusted by data driven companies such as

Finding new audiences is hard:

Some common problems are:

Identifying new audiences is a challenge

Using current customer data to identify lookalike audiences seems impossible

Customer data is not used effectively for marketing

Only a fraction of the data we have on customers is used to influence marketing activities

Retargeting strategies are not relevant/timely

Re-targeting strategies are not sufficiently sophisticated because of the lack of useful data

Marketers use Audiences AI to:

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Target audiences with profit potential

Compare audiences based upon their expected lifetime value, conversion likelihood and size

Explore audiences behaviours in minutes

Understand the demographics, interests intent and behaviour of all your audiences

Identify lookalike audiences to increase campaigns reach

Create audiences based on the behavioural traits of your top performing customers

Your future customers are ready to be found with AI

Audiences Targeting

Target audiences with the strongest revenue potential

Integrate all of your data

Kleene integrates all of your marketing and customer data in one single place to give you full visibility. No more spreadsheets.

Assess expected performance

Compare audiences based upon their expected lifetime value, conversion likelihood and size.

Predictive modelling - budget reallocation

Identify distinct groups of high value customers using advanced segmentation so you can target your marketing towards these personas.

Target audiences with the strongest revenue potential

Audience Builder

Your current customer base is the best guide of who to target

Customer Segmentation

Identify distinct groups of high value customers using advanced segmentation so you can target your marketing towards these personas.

Lookalike Audiences

Import these lists of these customers into paid marketing platforms to create 'similar'/'lookalike' audiences.

Luke Whittaker

Lead Data Engineer

"We were ingesting our data using Fivetran and had been requesting a new connector to Paypal for months. Kleene built that Paypal connector for us in two weeks. Music to my ears!"

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Zam Stuart

Head of Data

"With Kleene we get a great combination of technical expertise & positive customer experience"

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Neil Luis

Head of Analytics

"Kleene has a considerable number of app integrations, and the team is always building new connection. I love it"

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Daniel Rowley

Analytics Engineer

"We requested many non-standard connectors that where built for us quickly. Kleene is also incredible value for money and save us a significant amount of time"

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Paul Fakiridis

Head of Data

"We reduced the cost from a data engineering point of view with the external connectors. Also, with the pre-processing functionality, we reduce computational time and cost."

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