Allocate your marketing budget efficiently across campaigns

Traditionally, yes! That’s one of the reasons we built Kleene – so that brands without the time or budget to take on Enterprise-level data projects could still have access to gold standard measurement. Kleene is quick and easy to go live, and in most cases doesn’t even require input from your tech team!

Kleene is designed to make set-up and integration quick and easy. We usually can get you setup in 30min. If you’re using out-of-the-box platforms like Shopify, Magento or WooCommerce, Adwords, TickTock, Meta etc.. the only setup that is required is granting Kleene access to your systems so we can pull the data we need to run our models. All the rest of the magic happens on the back end – Kleene automatically cleans, reconciles and models your data to present a single, simple view of performance that you can trust.

Kleene’s AI models are continuously calibrated to your business needs. We work closely with your team to refine our model to your specific business needs as we understand that all businesses are different and some fine tuning is required for high accuracy. We also perform automated QA checks, that validate daily that the data used in the model is accurate and complete. Any change to your Ads Manager and Google Analytics are always monitored. or Ads Manager setup.

We measure every possible channel that influences directly or indirectly conversions. From online channels, to off-line channels, to post-purchase surveys, coupon codes we use every signal available to attribute conversions accurately. We attribute clicks, but most importantly we attribute the impact of impressions of top-funnel activities like Meta, Ticktock, Pinterest, Youtube.

Kleene is super easy to get live. The first step takes no more than 15 minutes and involves connecting all your platforms to Kleene. Once that is done, our team of data experts start reviewing, cleaning your data and applying our AI models. Within a week on average, you get access to your first dashboard with our marketing spend optimsiation recommendations. We then calibrate the model for your specific needs as we understand that every business has some uniqueness to it, and we believe you should be able to leverage all your know-how in your attribution model!

Absolutely – Kleene is built privacy-first, and doesn’t rely on invasive user-level tracking to feed our models. That’s why our impressions measurement wasn’t affected by iOS 14, and it’s why brands using Kleene will always have the edge on those that rely on pixels to track their customers.

We can get started with as little as getting access to your ad platforms and order management platforms. Attribution will be accurate at an aggregate level, but with user-level event data and web tracking in place we can give you more granular attribution. We also use data points like coupon codes, post-purchase surveys, TV spend, Radio spend to improve the accuracy of our models.

We include top-funnel interactions (impressions, views) in our models by analysing the impact that those have on your orders. This ensures that your top-funnel activities gets the right level of credit in supporting your conversion rate at the bottom of the funnel.