Breakfast Event

How to best measure and understand the impact of your marketing spend?

A conversation between CFOs and CMOs

July 11th | 8:30 AM - 10:00 AM GMT | 180 Studio - WC2R 1EA

Panel

Lavina Franzetti

Former CMO Lookiero and Director of Growth at Gousto

Viktoria Tchoudakov

Fomer VP Marketing & Growth at Zoe

Florie Roudet

Growth Director Skin + Me

Agenda

How can CFOs ensure they don't cut vital marketing activities that significantly impact revenue and profitability? What indicator should they look at? How can they identify activities that generate substantial returns, both in the short term and the long term?

Discover Best practises to work with the marketing team to define and agree on KPIs that align with both financial goals and marketing objectives.

Learn which data-driven insights CFOs should look for to guide effective spending, ensuring marketing budgets are allocated to maximize ROI

Engage in a constructive discussion on the collaboration between
CFOs and marketing leaders.

Register today

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