The winds of change are blowing.
When fully leveraged, your data can power better decisions, drive growth, and give you a clear competitive edge.
But here’s the problem:
And the biggest culprit? Data silos.
📉 Most businesses use only 50% of their accessible data.
The culprit, more often than not, is the debilitating existence of data silos.
What Are Data Silos and Why Are They a Problem?
Data silos happen when teams or tools don’t share information.
And they cause headaches across the business:
- Inconsistent or unreliable reporting
- Manual, error-prone P&L generation
- Guesswork in measuring ROI or conversion rates
- Blind spots in customer value and behaviour
- Unclear attribution for successful sales tactics
The Mistake Most Teams Make
Often, the instinct is to patch the pain department by department.
It feels faster. Easier. Less disruptive.
But in reality?
This just creates more disconnected systems and deeper silos — which leads to:
- Conflicting numbers
- Duplicated effort
- Wasted time
- Missed opportunities
The only real fix? Solving the root cause, not just the symptoms.
To illustrate, let’s delve into the customer perspective:
An impressive 76% of customers expect companies to understand their needs and anticipate their expectations. Furthermore, 70% highlight that connected processes play a pivotal role in earning their business. These processes include seamless handoffs and personalised engagement driven by past interactions.
In contrast, fewer than 45% of marketers (as an example) utilise even the simplest personalisation data – such as purchase history, browsing history, referral sources, or click-stream data.
The most probable reason for this difference, is most probably that these data points, while available, are trapped in inconvenient silos.
So, how can we conquer the data silos?
The solution lies in a comprehensive data strategy that envelops the entire business not just departmental data. By consolidating all your data, we help you eradicate the symptoms and treat the roots of the data silo problem.
Consider these four steps:
Here’s how to build a business-wide data foundation that works:
1️⃣ Centralise your data
Bring everything into one place using a data value platform — one that can extract, load, transform, and visualise with minimal effort.
Less human capital, lower costs, and faster results.
2️⃣ Apply business logic
Align your data with how you operate.
This creates a single source of truth that every department can trust.
3️⃣ Clean as you go
Instead of fixing data at the source first, centralise it and identify quality issues in context.
This helps eliminate duplication and surface the most critical fixes first.
4️⃣ Enable action with modern tools
Platforms like Kleene.ai give your team access to clean, connected, and predictive data — no engineers required.
Use it to:
Automate decision-making at scale
Personalise customer experiences
Predict churn
Optimise inventory
The Big Picture
Data silos aren’t just inconvenient — they’re expensive.
They slow teams down, fragment your insights, and make it nearly impossible to move with confidence. But when you break them down, something powerful happens:
- Teams collaborate better
- Metrics align across departments
- You unlock faster, smarter, and more strategic decisions
And instead of chasing reports, your data starts driving real impact.
🚀 Kleene.ai: Powering Your Data, Without the Pain
Kleene helps businesses eliminate silos and turn disconnected data into intelligent decisions — automatically.
With one platform, you get:
Predictive models that recommend next-best actions in real time
A unified, trusted data foundation
Tools to operationalise insights (no code needed)
Want to learn more? there are other ways you can get value from Kleene.ai:
- Download our “A Step-By-Step Guide to Getting From Raw Data to Decision Intelligence” eBook
- Book a call with an expert and learn how retailers are achieving automated decision intelligence https://kleene.ai/talk-to-an-expert/
