Switching the light on ‘dark data’ – building a single source of truth

Harnessing your data is integral to growing your business. Data driven businesses experience high growth because they’re able to make informed strategic decisions. In order to do so, dark data must be eliminated, allowing for complete, centralised, accurate data. 

So, what is ‘dark data’?

  • Data that is collected, but isn’t used. 
  • Data that is collected and used, but isn’t centralised within an organisation’s data architecture. 

What’s the issue with it?

Dark data results in missed opportunities and a lack of understanding as business users aren’t able to see the full picture. Without one central location for data, business users can spend a lot of time manually pulling data and building reports. Even with a data function in a business, if a single source of truth doesn’t exist, data professionals spend a lot of time collecting, cleaning and managing data, rather than pulling insight from it. This is a waste of time and resources. 

Where does dark data live? 

Any data that is not collected in one single location, is dark data. This is also known as siloed data. In most businesses, dark data typically lives in Excel spreadsheets, CRMs, marketing sources and finance systems. This data needs to be centralised in order to make it useful. 

How can you switch the light on dark data? 

The first step to achieving this, is identifying where your dark data resides. Businesses tend to collate a lot of data in offline sources. For example, Excel spreadsheets. If you are using sheets to track customer orders or build reports, the work will be manual and slow. Furthermore, data from a single source becomes far more valuable when enriched by other data sources. 

Pulling all of your data into one single source of truth in a cloud data warehouse allows you to achieve this.  With a comprehensive and complete view of an organisation’s data, critical business questions can be addressed quickly and easily. Bringing your data rich sources – from your CRM to your finance tools – together to gain visibility on key metrics. 

The Cloud Data Warehouse Solution 

In order to use data effectively and be empowered to make data driven decisions, you need all of your data centralised. The first step to achieving this is locating all of your data. Once you have access to that data, it needs to be pulled into one place where it can be centralised, transformed and made useful. 

Enter cloud data warehousing + kleene.ai.

A cloud data warehouse enables you to store all of your data types in one place and manipulate that data, to make it usable and provide insight. With a single location to store all of your data, you can gain a complete view of your business. Combine data from disparate sources to make informed decisions.

What’s the impact of shining a light on dark data? 

  • One single version of truth 

  • Data is accurate and reliable

  • All teams and business functions can easily access data 

  • Reporting becomes quick and easy

  • Data modelling enabled

  • Creates a data driven environment

Creating a central view of your data facilitates business access, insights and decision making. Data democratisation is key – giving everyone access to the data they need, when they need it, without having to go through the data or IT team. As a result,  business decisions can be made quickly with confidence.

By accessing data, removing data bottlenecks and putting data in the hands of business users, you can get the best out of your data. This allows Data Engineers and Scientists to use their time to build models and operationalise data science, instead of building and maintaining pipelines.

Want to find out more? Book a demo today!